Case Studies

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From Bricks to Clicks—One Company’s Journey from “The Best NYC Paper Store” to International eCommerce Player4/22 Webinar

New York is great, but for now-CEO of JAM Paper and Envelope Andrew Jacobs, it was only the beginning. Brought on as the Director of eCommerce at JAM in 2005, he guided the company from a bricks-and-mortar chain known as “The Best NYC Paper Store” to an Internet Retailer Top 1000 ecommerce player and key player on online marketplaces. But as with any transformation as fast and significant as JAM’s, there were bound to be a few growing pains along the way.