Like any story, the quote-to-cash process has a beginning, middle, and end—though evolving sales channels have added steps before and after. However, as you progress from almost-customer to contract to customer, it’s easy to see your potential leak away. Often,...
Are you sick of hearing the term “Marketing and Sales Alignment” like it’s some cure-all for the business? Well, you wouldn’t be alone—people have spent the past decade touting it as this business nirvana that helps companies sell more, reduces the disdain—whether...
Customer Relationship Management—the process—has been used for decades. A marked evolution from product-empathetic to customer-empathetic, the push to focus on customers came as brands decided that hard-selling product benefits only went so far. While such a focus did...
Choice, innovation, and quality: Three things that the craft beer industry has in common with the cloud computing market. But what if we told you the two are even more closely related than that? At MIBAR, we know a thing or two about these two seemingly unrelated...
Business Intelligence. You’ve heard of it—but do you know what it is? Ranging from Excel add-ons to multi-million dollar products, BI tools can be as simple or as complex as you need them. This sheer diversity of products often makes the decision overwhelming for...
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