It may not feel like it at the moment, but a month ago, we were living in the greatest growth in recent memory. This global pandemic has shown us two things: How fast things can move in a global economy and how quickly this can change. Knowing this, when the epidemic...
Like any story, the quote-to-cash process has a beginning, middle, and end—though evolving sales channels have added steps before and after. However, as you progress from almost-customer to contract to customer, it’s easy to see your potential leak away. Often,...
Are you sick of hearing the term “Marketing and Sales Alignment” like it’s some cure-all for the business? Well, you wouldn’t be alone—people have spent the past decade touting it as this business nirvana that helps companies sell more, reduces the disdain—whether...
From middle school computer class to sitting at your desk at your current job, Microsoft Word is an application that has played a role in every step of the current generation’s pathway to a professional career. This application is truly a household name, and...
Customer Relationship Management—the process—has been used for decades. A marked evolution from product-empathetic to customer-empathetic, the push to focus on customers came as brands decided that hard-selling product benefits only went so far. While such a focus did...
It may sound shocking, but your company needs to bring in money if you hope to stay in business for long. To make money, you need to find and keep customers. Obvious statements aside, you also know that it’s never as easy as that. In order to find and keep customers,...
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