It may sound shocking, but your company needs to bring in money if you hope to stay in business for long. To make money, you need to find and keep customers. Obvious statements aside, you also know that it’s never as easy as that. In order to find and keep customers,...
It was a few weeks ahead of the birth of my first child when my wife and I took a “What To Expect” class – diapers, feeding, sleeping – so much to keep track of! Like most first time fathers, I was both excited for the joy that I knew was coming, and overwhelmed...
Much as has been said about what’s required to create a “360-degree view” of your business. It’s dependent on access to comprehensive, historical and real-time data business data, of course, and a way to interpret and visualize that data so it’s meaningful to the...
We recently explored various benefits that our clients have enjoyed since replacing their on-premise ERP systems with cloud ERPs. Cloud-based CRM solutions bring about similar advantages in their own right, so let’s take a similar before-and-after assessment of these...
The marketplace for cloud-based customer relationship management (CRM) software continues to pick up steam, yet some businesses haven’t caught “CRM fever.” It’s possible they’re keeping up with customers and sales opportunities using traditional manual processes, or...
“Putting the customer first” is classic adage businesses of all sizes have been standing behind for decades. But today, thanks to modern technology, “putting the customer first” is more than an anchor for a company’s mission or the backbone of its sales and service...
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