Organizations have spent years—if not decades—trying to address the lack of alignment (or even misalignment) between the marketing and sales departments. Organizations can thrive when marketing generates leads and sales can close them, but too often goals are not...
While many CEOs of mid-market manufacturers and distributors would like to both calculate customer lifetime value and actively market to prospective customers with a high potential lifetime value, few are able to do so today – because their organizations lack...
One important responsibility for an eCommerce manager is handling sudden spikes in product demand. Sometimes, this might be a big order pushing the daily sales volume for the item way above its average daily sales volume. Other times, Oprah or Howard Stern has...
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