Marketing Archives

Why Technology is the Secret to Bridging the Marketing and Sales Gap

by Bart Nachimow | May 29, 2018 | Microsoft Dynamics CRM

Organizations have spent years—if not decades—trying to address the lack of alignment (or even misalignment) between the marketing and sales departments. Organizations can thrive when marketing generates leads and sales can close them, but too often goals are not...

Getting to Customer LifeTime Value: An Introduction to Marketing in NetSuite

by Kevin McAleer | Oct 17, 2014 | NetSuite

While many CEOs of mid-market manufacturers and distributors would like to both calculate customer lifetime value and actively market to prospective customers with a high potential lifetime value, few are able to do so today – because their organizations lack...

Discovering Plutonium By Accident: Managing Product Spikes with NetSuite

by Kevin McAleer | Oct 3, 2014 | NetSuite

One important responsibility for an eCommerce manager is handling sudden spikes in product demand. Sometimes, this might be a big order pushing the daily sales volume for the item way above its average daily sales volume. Other times, Oprah or Howard Stern has...

Why Technology is the Secret to Bridging the Marketing and Sales Gap

Getting to Customer LifeTime Value: An Introduction to Marketing in NetSuite

Discovering Plutonium By Accident: Managing Product Spikes with NetSuite

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