Marketing Automation in Dynamics 365

Whether deployed in the cloud – or through the more traditional on-premise deployment – when implemented effectively and leveraged effectively, Dynamics 365 in conjunction with Microsoft Dynamics Marketing and or Click Dimensions, can transform your marketing department from an inefficient, uncoordinated mess to a lead generating machine!

By providing your marketing department with the tools necessary to efficiently manage campaigns, keep track of marketing expenditures, automate marketing activities and leverage business intelligence data, you’ll be able improve the effectiveness of your marketing activities and increase your ROI.

The following features will provide you with a top line overview of the benefits your organization can expect to gain when you use Dynamics 365 to manage your marketing:

Campaign Planning / Management

  • Create highly targeted marketing lists, so that you can deliver highly relevant and personalized messaging
  • Easily track campaign expenses, activities, and responses for both inbound and outbound marketing efforts
  • Automatically trigger campaign responses based on easy to define rules

Email and Web Analytics

  • Build visually stimulating email templates with drag and drop tools
  • Track opens, clicks, bounces and unsubscribes
  • View who is visiting your website, what they’re doing when they get there, and understand why they convert

Lead Generation / Management

  • Easily track marketing effectiveness by automatically associating leads with campaign/marketing activities
  • Automatically assign and score leads based on a wide range of user defined rules
  • Out of the box web form and landing page integration help keep track of your web marketing efforts
  • Maintain visibility to your most important leads by leveraging personalized views and conditional formatting

Business Intelligence and Reporting

  • Evaluate campaign effectiveness and ROI with out of the box marketing reports
  • Segment and identify your core prospects
  • Use visual marketing dashboards to monitor your campaigns/marketing activities in real time

This is just the tip of the iceberg.  To get a deeper understanding of what MIBAR.net can bring to your marketing efforts with the power of Dynamics 365, sign up for a free trial today – and get in touch with one of our CRM consultants to discuss your business objectives and how they relate to your CRM project.

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“MIBAR played an instrumental role in helping us navigate the CRM waters. Whether they were migrating our data from an old legacy system or creating a Dynamics 365 operating environment aligned with our expectations, the MIBAR team was attentive and available, understanding what we needed and how to get us there. Recently they modified our system to meet our new expectations of how Dynamics 365 should perform. You could not ask for better partners and Derek at MIBAR has been leading the charge for us making sure that we are comfortable with our CRM setup and he takes the time to answer questions that we have and tackles head-on issues that we face. You could not have a better partner for your Dynamics 365 setup than MIBAR.”

Eric Toro

Marketing Specialist, Dexmet Corporation

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