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Dr. Miracles | CPG Distribution on Dynamics GP Case Study

  • Wholesale DistributionWholesale Distribution

Dr. Miracle’s, a leader in the ethnic personal care industry, manufactures and distributes more than 25 products under the Dr. Miracle’s Original, Dr. Miracle’s Hair Meds Collection, Dr. Miracle’s Styling Meds Collection, and Dr. Miracle’s Skin Meds Collection brands.

With the tremendous growth that Dr. Miracle’s experienced over the last few years, their QuickBooks accounting software could no longer keep up with and meet the complex needs of their business. Chief among the problems caused by QuickBooks' limited account features and database functionality included:

  • Extremely slow performance and long delays when using the system
  • Inability to exceed 32,000 transactions
  • Incapable of managing their growing customer and vendor lists, which had greatly exceeded the 10,000 item limit
  • Insufficient reporting

The disruption caused by QuickBooks’ delays and crashes caused Dr. Miracle’s to lose, delay, and incorrectly fulfill orders. Their inability to manage all of their transactions as well as customer and vendors lists in the system forced them to resort to manual record keeping, which left all of their data in silos and prone to errors. Without the necessary level of control and visibility they required to effectively manage their business, Dr. Miracle’s was losing profits, but most importantly, they were unable to deliver the customer experience that they aspired to.

Read about how helped Dr. Miracles replace their outgrown QuickBooks software with an industry specific CPG cosmetics manufacturing and wholesale distribution business management system featuring Microsoft Dynamics software and a fully integrated EDI solution.

“ has gone out of their way to ensure that we are fully supported at all times. We have never been unable to reach someone to get a fully researched answer/fix to whatever question/issue that had arisen. This has allowed us to not only serve our customers more efficiently, but to do so at a significant cost savings!”

-Kate Goldberger, IT Manager


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