Your Complete CRM Handbook: The CIO Guide to Finding the Right CRM

As growing businesses strive to stay relevant and competitive in this fast-changing world, the digital imperative is stronger than ever and online models have become a must-have. Agility and innovation are necessary for long-term growth and you will need the right technology and solution to help improve sales, productivity and maximise returns.

An effective customer relationship management (CRM) tool can be a determining factor in sustainable growth for SMEs/SMBs. By using the right CRM system for your business to interact with your prospects and customers, it will help you manage critical customer information in one place — and gives you a complete view of your business. You’ll gain key business insights that help you close more deals, boost sales, and improve forecasting accuracy.

Your complete CRM handbook examines the following topics:

  • Six signs why your business needs a CRM
  • How CRM can improve your sales and productivity
  • Building your CRM strategy
  • How to maximise your ROI
  • How to take advantage of its capabilities so that it supports your business as it grows while adapting to market changes?

Download the eBook now:


finding the right CRM