While many business software vendors will tout the integration features between their respective ERP, CRM, and eCommerce software systems, NetSuite is the only vendor to offer all three in a single, unified package.
Separate, yet integrated systems will exchange data at different boundary points between the various applications. Sometimes this is driven by user-action- such as a warehouse employee printing a pick ticket through the ERP, which subsequently calls on the ecommerce application for the order information. Other times these interactions might be driven by an automated script, such as a CRM application pulling item data from an ERP on a nightly basis.
While such data transfers between the applications are possible, implementing the systems to work this way adds an unnecessary degree of complexity into the business. Minor differences between these systems – such as the number of digits in an item number- lead to enormous programming headaches during the implementation phase.
These systems also add complexity for decision makers. A manager looking to analyze the margins on all the company’s products might need to pull pricing data from the ecommerce application, and then cost data from the ERP, and finally manipulate the two in a spreadsheet application in order to run his or her analysis. This problem is exacerbated when data from different applications is stored as different data types, requiring additional complexity for management looking to use data in their decision making.
As a unified platform, NetSuite solves a lot of these problems because all of the data related to ERP, CRM, and ecommerce functions is stored and shared in the same database. This removes a tremendous amount of complexity for the business, both in terms of implementation and obtaining data from the system.
NetSuite allows users to easily drag and drop custom fields into different entities within the system. These custom fields can be used anywhere in the NetSuite application, from CRM to ERP to ecommerce functions. In a separate, yet integrated solution, custom fields which need to be added after the initial implementation eat up tons of programming resources in an effort to get custom fields to work with each of the respective applications.
Because of its flexibility in handling custom fields, and because it can easily aggregate data from related business processes from ERP, CRM, and eCommerce domains, NetSuite offers a powerful, unified alternative that its competitors cannot simply match.
If you already own NetSuite, and are not getting the attention you deserve – or you are considering making a move to NetSuite, talk with us today and let’s find out together if MIBAR can help you realize your goals.