Getting two people within the same department to agree on a concept is rare. Getting two similar departments like marketing and sales to align is even harder. Getting everyone in your organization to believe in a product or idea is downright impossible, right? It’s often what makes software implementation projects so hard—especially ones that affect a wide range of people.
Added to this, you have good reason to be skeptical when someone posits that they have a solution that can make everyone at your organization happier, more productive, and better informed, offering deeper insights into your business drivers and unlocking the power of your data. You’ve been in this business long enough to know that if something sounds too good to be true, it probably is.
However, business intelligence—when properly implemented—can do this for your company. As a product that aligns data from a variety of sources, it can be customized to present information for those in a variety of roles, delivering value across industries, and unlocking new insights whether you are using legacy software or have just implemented a new solution.
The Increased Push to Business Intelligence
Business intelligence is a ‘solution of many faces.’ Designed to unlock the value of your current data, it has become increasingly important for organizations in recent years. In fact, according to the Dresner Advisory Services 2019 Cloud Computing and Business Intelligence Market Study report, 48 percent of respondents indicated cloud BI is either “critical” or “very important”, and current use and future plans for deploying cloud BI continue to grow.
Who Wants and Uses Cloud BI Tools?
Since business intelligence is a broad solution designed for visibility and reporting, it serves a wide range of users in a wide range of industries. According to the Dresner report, demand was driven by sales and marketing teams, but it goes further than that. Information While the highest percentage of sales and marketing respondents consider the application important, such a solution is valued by a wide range of functions—more than 65% of IT, R&D, Executives, Operations, and Finance functions see the application as “critical,” “very important,” or “important.”
Added to this, small, growing businesses also appear to be the most enthusiastic about such a solution—for good reason. Business intelligence solutions have democratized the analysis process, allowing organizations of all sizes and software stacks to analyze their data more easily than ever without hiring a data scientist.
You can learn more about the report from this Cloud Computing News article, but we would like to invite you to learn more about how companies like yours leverage the power of business intelligence at an upcoming webinar.
See BI in Action: Business Intelligence Made Easy—Power BI Case Study
View a recording of our webinar, Business Intelligence Made Easy—Power BI Case Study, that featured Gregory Natchez, CFO of Sabrett Hot Dogs, whose Power BI implementation allowed the company to extend the reach and uncover insight from Microsoft Dynamics GP data. This highly important webinar discussed how Power BI allowed Sabrett to:
- Unlock new insights into sales performance, using a wide range of slicers to drill down into new levels of analysis.
- Get a complete picture of the sales numbers, going above and beyond traditional metrics to measure sales revenue, gross profit, and unit sales using a variety of metrics.
- Leverage Power BI to understand performance on a comparative basis, slicing sales data by customer, product, item class, sales rep, and much more, to plan for future initiatives.
- Tap into new levels of visibility beyond that of Excel, analyzing bigger pools of data more consistently and keeping everyone on the same page with a single version of truth.
- Improve reporting and decision making with a platform that is easy enough for senior management to operate and detailed enough for even the most sophisticated financial users.
Click here to view Business Intelligence Made Easy—Power BI Case Study.
