Who Is The Typical MIBAR.net Customer?

At a company like MIBAR.net, where we offer a wide range of different software consulting and IT services, it can be difficult to identify our "typical" customer.  And yet, while each of our customers is unique in their own way, there is definitely a unifying set of characteristics that define the growing and mid-sized businesses that we proudly call our customers.  Here are some of commonalities shared by our clients:

Industry Focus

Instead of being "everything to everyone", MIBAR.net has committed itself to serve only those industries that it knows best- over the past 20 years, we have served each of the following industries and sub-verticals:

Wholesale Distributors, Manufacturers, Importers, and Retailers

• Food and Beverage
• Wines, Liquors & Spirits
• Consumer Packaged Goods (CPG)
• Plastics
• Chemicals, Scents & Creams
• Cosmetics
• Nutritional Supplements
• Industrial Machinery
• Textiles & Fabrics
• Metals

eCommerce

• B2B
• B2C

Professional Services Firms

• Financial Services
• Marketing & Advertising

Similar Technology Hurdles

The majority of our clients were facing one of two typical hurdles when they came to us to replace their business computer system.

1. Outgrown Entry Level Accounting Software: One of the most common reasons that our clients replace their existing computer system is because they have outgrown it.  This is typical of small businesses that have experienced rapid growth that their software could no longer keep up with - this is typical with business software applications like QuickBooks, which can't handle the complex reporting needs, growing transactional volume, other factors like multiple warehouses, that are now required of these businesses.
2. Old,  Highly Customized Legacy Application: These businesses have been running the same, highly customized software system for over 20 years, built by the only person left in the world who can support it - the trouble comes from the immense risk they face by being supported by just one person - if he or she gets hit by the proverbial bus, the business is in no man's land.  Add this to the fact that the antiquated technology is preventing them from gaining a competitive advantage that comes from using software.

Serving Small Growing & Mid Market Businesses

MIBAR.net customers are typically small and growing already in the mid market - both lack the adequate business software and information technology to support their size.  Below are some averages that define the size of our typical customer:

# of Employees: 8-200

Annual Revenue: 5-300 Million