Business Intelligence & Reporting in Microsoft CRM
In a world defined by what seems to be an endless amount of information, businesses large and small have shifted their focus from data collection to business intelligence - that is, the ability to analyze and make sense of all the data that they collect. Microsoft clearly understood this when they built Dynamics CRM 2011, as evidenced by the robust, on demand reporting capabilities, data visualization tools, and role tailored dashboards that come out of the box and don't require the help of the IT department.
The information below will give you a top line view of the robust business intelligence tools that are built in Microsoft CRM 2011.
Role Tailored, Flexible Dashboard Reporting
One of the features that differentiates Microsoft Dynamics CRM from other CRM applications including Salesforce are the visual, easy to customize, role tailored dashboard reporting that comes out of the box. This provides your employees with full visibility and easy access to the Key Performance Indicators (KPI) that makes sense to them - and this includes the ability to simply drill down into data with the click of a mouse, to get a more granular view of this data.
On The Fly Reporting
Microsoft CRM is powered by Microsoft SQL Reporting Services - This means that your employees will have instant access to a wide range of pre-built reports as well as easy to built custom reports. Microsoft CRM Online includes SQL Reporting Services, while an On Premise Deployment will require you host it on your own server. This deep level of on the fly reporting will provide your staff with the information they need to make better business decisions.
Here is a top-line view of one of the many Microsoft CRM 2011 Sales Reports that come out of the box:

To get a full taste of Microsoft CRM 2011 and all of it's Business Intelligence and Reporting capabilities, you can either
- Get in touch with one of our CRM consultants by phone or email
- Fill out the form to have on of our CRM consultants contact you
- Schedule a demo of Microsoft CRM